These were the most engaged publishers on Facebook in July 2018

We look at the most engaged sites on Facebook in July 2018, and analyse the top 25 publishers that are getting the most out of their content on Facebook.

With the midpoint of 2018 now gone, publishers and social media watchers generally will be eager to get an understanding of what the year has meant for social publishing generally.

What’s different to what we were seeing in news feeds and timelines 12 months ago? Which sites have thrived, and which have suffered? As ever, NewsWhip’s exclusive data tracing the engagement performance of leading sites’ web content provides some sense of direction.

In June, we saw that engagement levels for publishers were increasing again after some declines earlier in the year. We also recorded a large number of stories from questionable sources going viral, despite efforts to clamp down on such content from Facebook.

In July’s data, we see that the engagement growth is certainly continuing for top publishers.