Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
Jamie magazine will be the second title added to Hearst Made, Hearst’s content partnerships division, which is responsible for Good Living magazine, Asda’s customer magazine. This new deal will see Hearst produce all of the editorial content for the magazine and sell advertising across Jamie magazine, as well as jamieoliver.com.
Working alongside Jamie Oliver and his team, Hearst will draw upon its wealth of consumer insight and strategic expertise to build on the magazine’s success so far.