{"id":994,"date":"2019-05-29T10:21:05","date_gmt":"2019-05-29T10:21:05","guid":{"rendered":"http:\/\/www.marlboroughpublishing.com\/?p=994"},"modified":"2023-05-19T08:35:12","modified_gmt":"2023-05-19T08:35:12","slug":"content-marketing-vs-native-advertising-for-publishers-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/","title":{"rendered":"Content marketing vs native advertising: For publishers, what\u2019s the difference?"},"content":{"rendered":"\n

The relationship between consumers and advertisers has hit an all-time low. Today, according to eMarketer\u2019s latest study, one in four Americans block ads<\/a>, which amounts to a number larger than 70 million users \u2013 and that\u2019s just in the US.<\/p>\n\n\n\n

In other parts of the world, the story is almost the same. People have grown tired of aggressive marketing tactics, so they have decided to put up a wall and distance themselves from lazy and uninspiring advertisements.<\/p>\n\n\n\n

This, of course, has a lot of negative repercussions for publishers. Regardless of the business model they\u2019ve opted for, most publishers still run ads. A noticeable portion of their overall revenue is still made through selling premium real estate on their pages. Even though most publishers now try to be frank and creative when it comes to asking people to pause their ad blocking devices, a lot of them still struggle to get readers to comply.<\/p>\n","protected":false},"excerpt":{"rendered":"

The relationship between consumers and advertisers has hit an all-time low. Today, according to eMarketer\u2019s latest study, one in four Americans block ads, which amounts to a number larger than 70… READ MORE<\/a><\/p>\n","protected":false},"author":1,"featured_media":5814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,8,6],"tags":[],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","category-digitalpublishing","category-usa"],"acf":[],"yoast_head":"\nContent marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1\" \/>\n<meta property=\"og:description\" content=\"The relationship between consumers and advertisers has hit an all-time low. Today, according to eMarketer\u2019s latest study, one in four Americans block ads, which amounts to a number larger than 70... READ MORE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Subsite 1\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T10:21:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T08:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SupaduDev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SupaduDev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\"},\"author\":{\"name\":\"SupaduDev\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/d423b592d90c3f6171203b610c631408\"},\"headline\":\"Content marketing vs native advertising: For publishers, what\u2019s the difference?\",\"datePublished\":\"2019-05-29T10:21:05+00:00\",\"dateModified\":\"2023-05-19T08:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png\",\"articleSection\":[\"2019\",\"Digital Publishing\",\"USA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\",\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\",\"name\":\"Content marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1\",\"isPartOf\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png\",\"datePublished\":\"2019-05-29T10:21:05+00:00\",\"dateModified\":\"2023-05-19T08:35:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage\",\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png\",\"contentUrl\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content marketing vs native advertising: For publishers, what\u2019s the difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#website\",\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/\",\"name\":\"Subsite 1\",\"description\":\"Subsite 1\",\"publisher\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization\",\"name\":\"Subsite 1\",\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2023\/05\/image-41.png\",\"contentUrl\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2023\/05\/image-41.png\",\"width\":397,\"height\":134,\"caption\":\"Subsite 1\"},\"image\":{\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/d423b592d90c3f6171203b610c631408\",\"name\":\"SupaduDev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa4b6109026ccb2e89ca3340b14aac59e47ee0631a20ba826ab35934e28fec16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa4b6109026ccb2e89ca3340b14aac59e47ee0631a20ba826ab35934e28fec16?s=96&d=mm&r=g\",\"caption\":\"SupaduDev\"},\"url\":\"https:\/\/www.marlboroughpublishing.com\/subsite-1\/author\/supadudev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/","og_locale":"en_US","og_type":"article","og_title":"Content marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1","og_description":"The relationship between consumers and advertisers has hit an all-time low. Today, according to eMarketer\u2019s latest study, one in four Americans block ads, which amounts to a number larger than 70... READ MORE","og_url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/","og_site_name":"Subsite 1","article_published_time":"2019-05-29T10:21:05+00:00","article_modified_time":"2023-05-19T08:35:12+00:00","og_image":[{"width":400,"height":400,"url":"http:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png","type":"image\/png"}],"author":"SupaduDev","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SupaduDev","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#article","isPartOf":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/"},"author":{"name":"SupaduDev","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/d423b592d90c3f6171203b610c631408"},"headline":"Content marketing vs native advertising: For publishers, what\u2019s the difference?","datePublished":"2019-05-29T10:21:05+00:00","dateModified":"2023-05-19T08:35:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/"},"wordCount":166,"publisher":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization"},"image":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png","articleSection":["2019","Digital Publishing","USA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/","url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/","name":"Content marketing vs native advertising: For publishers, what\u2019s the difference? - Subsite 1","isPartOf":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png","datePublished":"2019-05-29T10:21:05+00:00","dateModified":"2023-05-19T08:35:12+00:00","breadcrumb":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#primaryimage","url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png","contentUrl":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2022\/03\/circle-lightbulb-1.png","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/2019\/05\/29\/content-marketing-vs-native-advertising-for-publishers-whats-the-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/"},{"@type":"ListItem","position":2,"name":"Content marketing vs native advertising: For publishers, what\u2019s the difference?"}]},{"@type":"WebSite","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#website","url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/","name":"Subsite 1","description":"Subsite 1","publisher":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#organization","name":"Subsite 1","url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/logo\/image\/","url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2023\/05\/image-41.png","contentUrl":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-content\/uploads\/sites\/2\/2023\/05\/image-41.png","width":397,"height":134,"caption":"Subsite 1"},"image":{"@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/d423b592d90c3f6171203b610c631408","name":"SupaduDev","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa4b6109026ccb2e89ca3340b14aac59e47ee0631a20ba826ab35934e28fec16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa4b6109026ccb2e89ca3340b14aac59e47ee0631a20ba826ab35934e28fec16?s=96&d=mm&r=g","caption":"SupaduDev"},"url":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/author\/supadudev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/posts\/994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/comments?post=994"}],"version-history":[{"count":1,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/posts\/994\/revisions"}],"predecessor-version":[{"id":5817,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/posts\/994\/revisions\/5817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/media\/5814"}],"wp:attachment":[{"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/media?parent=994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/categories?post=994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marlboroughpublishing.com\/subsite-1\/wp-json\/wp\/v2\/tags?post=994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}